We’re excited to announce the launch of Playbook Football™ with Betfair Brazil, our first launch with a Flutter Entertainment brand!

This marks another important milestone for Playbook Fusion as we continue to expand our operator network and bring a new category of sports gaming to players in regulated markets.

Launching with one of the world’s leading gaming groups in a dynamic Brazilian market reflects the growing demand for deeper, progression-led player experiences that complement traditional sportsbook offerings.

Our CEO, Steve Rogers, said: “Launching with Betfair is a significant milestone for Playbook Fusion. It reflects the confidence operators have in Playbook Football™ and our vision for creating a new category of sports gaming. We’re super-excited to have the opportunity to work with the Betfair Brazil team and look forward to building on this relationship across the wider Flutter portfolio.”