We're delighted to welcome Ashley Bloor to the team as our new VP Commercial. 

Ashley joins us with extensive commercial experience across the iGaming industry, having built strong relationships with operators and partners throughout her career. Most recently at Aristocrat Interactive, she brings a wealth of expertise in commercial strategy, business development and driving growth across regulated markets. 

As Playbook Fusion continues to expand globally, Ashley will play a key role in growing our commercial partnerships and bringing Playbook Football™ to even more operators around the world. 

Our CEO, Steve Rogers, said: "As we continue to scale Playbook Fusion, bringing in experienced commercial leaders is essential. Ashley has an outstanding track record of building strong partnerships and understands exactly what operators are looking for. We're delighted to welcome her to the team and look forward to the impact she'll have as we enter our next phase of growth."

Ashley Bloor, VP Commercial, said: "The opportunity to join a team that's redefining sports gaming, with a product already proving its value across multiple regulated markets with tier 1 operators, is incredibly exciting. I'm looking forward to working with our operators and partners and helping accelerate the next stage of Playbook Fusion's growth."