TheBetPress: When you look back on 2025, what moments or achievements really stand out as defining your company’s journey this year?

Steve: It has been a year of milestones for Playbook Fusion; from Playbook Football making its UK debut back in July with Ladbrokes, to going live with a breadth of additional tier one operators including Coral, Superbet, LiveScore, Bingoal, Novibet and Luckia taking us into new markets including  Brazil, Nigeria, The Netherlands and Mexico. This momentum has been driven by Playbook Football outperforming all key launch estimates, with more than 200,000 teams created, 2,000,000 matches played, 1,500,000 minutes of gameplay experienced and 300 million Playbook Football Coins earned. For a new studio to hit the back of the net in such a way with its debut title is incredibly exciting and a testament to the Playbook Fusion team and the concept and gameplay format that we have pioneered.

 

TheBetPress: Every year brings its fair share of challenges, what were the toughest ones for your company in 2025, and what did you learn or gain from pushing through them?

Steve: New studios inevitably face a range of challenges, and Playbook Fusion is no exception. One of the biggest has been taking Playbook Football from concept, through development and testing to launch. There have been hurdles to clear along the way, especially because we have brought an entirely new game format to market, but the team has done an incredible job of taking each challenge in its stride. We’re proud to have produced a robust and compelling product, and the early stats and success of Playbook Football are a result of the hard work that has been put in by everyone at Playbook Fusion, as well as our partners including our exclusive distributor, Games Global.