Playbook Fusion, the boutique games studio pioneering a new genre of gaming products at the intersection of sports and video games, today announces that it has signed a distribution agreement with 106 Dijital, a licensed Turkish main dealer and launched its flagship Playbook Football™ product into the Turkish market.

Under the agreement, Playbook Football will be distributed to all operators across Turkiye’s National Lottery regulatory framework via 106 Dijital over the coming months.

Steve Rogers, Founder and CEO of Playbook Fusion, said: “I’m delighted to announce Playbook Fusion’s entry into the Turkish market and partnership with 106 Dijital. Launching in this regulated territory – home to one of the World’s most passionate football audiences - is a key milestone in Playbook Fusion’s roadmap for 2026 and a compelling growth opportunity. Securing a distribution partner of 106 Dijital’s calibre enabling access to all of the leading licensed operators in the market is further testament to the quality of our offering.

Playbook Football offers a unique hybrid of sports and digital gaming. We are confident that this innovative format will resonate strongly with Turkiye’s highly engaged sports audience."

 

Taner Kızıltoprak, CEO, 106 Dijital, added: "Playbook Football™ is an entirely new type of football gaming product and we are excited to be the first to offer this innovative content to Turkish players via our Sub Dealers. Introducing new and differentiated gaming experiences is a key strategic objective for 106 Dijital and Playbook Football™ delivers exactly that. We look forward to continuing the rollout in the coming months."