Playbook Fusion, the pioneering new studio that combines the worlds of sports betting and video gaming, today announces that its flagship Playbook Football™ is now live in the UK with Ladbrokes.

Ladbrokes customers are the first to experience Playbook Football™, a unique, real money virtual football management betting game that enables players to build their own team, place bets, receive in-game rewards, climb divisions and compete on leaderboards.

Playbook Football™ is delivered via Playbook Fusion’s proprietary RGS platform and supported by Playbook Fusion’s exclusive distribution partner, Games Global. The launch follows the recent announcement of Playbook Fusion’s licence from the UK Gambling Commission and certification with eCogra.

Steve Rogers, Founder and CEO of Playbook Fusion, said: “Playbook Football™ is here to change the game for sportsbook operators, and we are thrilled for it to debut in the UK with Ladbrokes.

“Uniquely, we have developed a gambling product that marries the skill, team building and persistence of video gaming with the opportunity to place bets. With Playbook Football™ players have control over the teams they build and can use skill and strategy to improve team ratings over time - it’s like nothing else on the market and sits in a category of its own.“We look forward to working with the Entain team to engage players and deliver the interactive, strategy-led football betting experiences that we know they are now seeking.”