Startup focus – Playbook Fusion 

Who are you? The brainchild of former Inspired Entertainment CCO and industry veteran, Steve Rogers, Playbook Fusion is based in Manchester, UK.

What’s the big idea? Rogers believes sportsbook operators are missing an opportunity to engage a large audience of sports fans and bettors. This includes those who are simply sports fans, gamers who enjoy management format titles, virtual sports players looking for ownership over their teams and fantasy sports players seeking round-the-clock action. 

  • These are players who are highly unlikely to walk into a retail betting shop but are engaged with mobile and video games, social media and streaming. 

  • The level of ownership, persistent progression and the ability for skill development within Playbook Fusion’s games will allow operators to tap into this lucrative audience. 

  • The company’s first game will be a football title and is slated for demo in Q4.

What they say: “Playbook Fusion aims to change the game for sportsbook content,” says Rogers, “to offer something truly unique by bringing together the worlds of betting and video gaming in a never-seen-before format that will allow operators to engage new audiences while providing fresh experiences to existing players.”

Funding backgrounder: The company is privately funded.