Startup focus – Playbook Fusion
Who are you? The brainchild of former Inspired Entertainment CCO and industry veteran, Steve Rogers, Playbook Fusion is based in Manchester, UK.
What’s the big idea? Rogers believes sportsbook operators are missing an opportunity to engage a large audience of sports fans and bettors. This includes those who are simply sports fans, gamers who enjoy management format titles, virtual sports players looking for ownership over their teams and fantasy sports players seeking round-the-clock action.
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These are players who are highly unlikely to walk into a retail betting shop but are engaged with mobile and video games, social media and streaming.
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The level of ownership, persistent progression and the ability for skill development within Playbook Fusion’s games will allow operators to tap into this lucrative audience.
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The company’s first game will be a football title and is slated for demo in Q4.
What they say: “Playbook Fusion aims to change the game for sportsbook content,” says Rogers, “to offer something truly unique by bringing together the worlds of betting and video gaming in a never-seen-before format that will allow operators to engage new audiences while providing fresh experiences to existing players.”
Funding backgrounder: The company is privately funded.
Latest Articles
The latest news and press releases
Playbook Fusion secures UK Gambling Commission licence
Our first title, Playbook Football™, is now available to online operators looking to provide players with an entirely new wagering experience that combines gaming and gambling
Worlds Collide With Playbook Fusion
iGaming Gazette sat down with Steve Rogers, Founder and CEO of Playbook Fusion, to learn more about why he believes the coming together of sports video games and gambling creates the content that bettors of tomorrow will engage with today.
Playbook Fusion secures exclusive contract with Games Global
New deal sees provider secure distinctive content for third-party games portfolio
Playbook Fusion is hiring!
Playbook Fusion is recruiting a full-time QA Lead
Playbook Fusion announces exclusive football data partnership with Twenty First Group
Playbook Fusion has signed an exclusive agreement with Twenty First Group (TFG) which will provide Playbook Fusion with access to TFG’s groundbreaking Football Intelligence Engine.
Playbook Fusion's CEO and Founder, Steve Rogers, talks to Matt Broughton
In a recent interview with GameOn's Matt Broughton, Steve Rogers discussed how he is uniting the gambling and games industries to create an innovative genre of sports betting products.
Engaging the audience of tomorrow - Steve Rogers speaks to NEXT.io
Our CEO and Founder, Steve Rogers, told NEXT.io how Playbook Fusion is creating an entirely new category of sports betting experience that will allow operators to engage with hard to reach audiences
Playbook Fusion's CEO and Founder, Steve Rogers, talks to the G3 podcast
In a recent G3 Media podcast, our CEO and Founder, Steve Rogers, discussed how he is pioneering a new frontier in the gaming industry by uniting the gambling and games industries to create an innovative genre of sports betting products.
Playbook Fusion appoints Jason Bradbury as CPO
CEO Steve Rogers adds more top talent to his executive team
Exclusive Q&A with Steve Rogers
Playbook Fusion's Founder and CEO, Steve Rogers, spoke exclusively with European Gaming
Playbook Fusion to ‘bridge’ video games with sports betting - SBC NEWS
Former Chief Commercial Officer of Inspired Entertainment, Steve Rogers, is launching a new company to deliver “never-before-seen” sports gaming content.
Playbook Fusion in Intergame Online
Steve Rogers' Playbook Fusion promises 'entirely new vertical'